“Coincidentally”

I read a couple of good, albeit old, articles on the concept of day one DLC. You can find them here: Forbes + Cinemablend.

They both offered some interesting perspectives on the day one DLC issue. I have to say, I hadn’t considered it from the business perspective, that, offering that extra content to the end-user up front definitely influences the possibility of the extra purchase attachment. So, go businesses, I guess.

Pretty sure this is how the first meeting went:

That being the case, honestly, I still feel like releasing DLC that is a paid release the same day as the game comes out, is a huge gob of spit right in the face. To me, and others I can safely assume, telling us that the money that we’ve chosen to spend on that particular diversion over, say, going to a movie, a night of drinking, etc isn’t good enough for the developers/publishers. Now, obviously, not all of them fall into that boat. Getting that in my copy of the Witcher cemented in my mind that I will be that much more likely to purchase a CD Projekt Red title. Even if the DLC is minor contributions (though they are adding a New Game + option), I’ve never been as moved by a videogame company as I was when I cracked open my copy of Wild Hunt.

So when I see games go live, and then they “offer” you the further experience that can be added at a minimal cost, I just get mad. The issue is with the duality of my interests as a gamer. Because, like many, I do want the “complete experience”. Now, I’d like to have that out of the box, but the industry seems to think that we are just brainless consumers who are going to buy whatever is put out in front of us. Sadly, to some extent, they’re right. If we weren’t buying it, it wouldn’t keep being made and put under our collective noses. So we want it. Not necessarily on day one, but knowing that it’s there and you can buy it and then complete it at your leisure, it makes it that much harder to avoid. Especially if you want everything that is meant to capture the full picture. While the other side of me is screaming: THE GAME JUST CAME OUT AND YOU WANT ME TO BUY MORE!? So, where’s the line?

I also hate how a lot of companies sell the concept of day one DLC like it just so happened to work out as such. I can tell you, from my experience working in the gaming industry as a tester, DLC doesn’t just fall out of the core product like an apple from a branch. It takes weeks to prepare something as simple as a fully functional E3 demo. Weeks. And that’s, generally, a subsection of an (otherwise) functional game. Actually putting together a complete piece of DLC is something that can take months.

So when something comes out as DLC the day the game drops, there is no way that they just happened to wrap it all up after the game has gone gold. Hell, when I was working on the project I was on, they stopped even finishing correcting polish bugs just to make things look a bit shinier. So you can bet your sweet-ass they’re not producing even something as small as a new bonus character.

Like I said, releasing expansions, like WoW or Borderlands, at least, isn’t something that drops at release, and is easily justifiable in terms quality. If I have to put any real thought into whether or not it’s something worth it to pick up, then the truth is, it probably isn’t.

Now, I know how businesses work: They aren’t running charities. So, even when they are doing something good (Witcher 3) there is probably still something they’re planning on the back end.

Stay tuned, I’m prepping to tackle day one patches next. Hot topics in-bound.

– The Ego

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